What Is Gourmet Coffee?

Over the past 30 years marketers have tried thousands of tactics to sell things. We have heard the "Your to smart to be without this product" tactic. We have heard the "Everyone needs this product" tactic. We have also seen the way that TV sells products making them more appealing then they really are. Has the coffee industry followed such tactics? Sure it has! Do you remember Folgers little jingle? "The best part of waking up is Folgers in your cup." That ad made Folgers famous! So, is the term…
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